The sixth free ebook in the Rotarian Economist Short Books series has been released. The book tells the story of an initiative by a Rotary club to improve its public image by writing articles in the local media about volunteering opportunities for residents to make a difference in their community. The articles feature great local nonprofits, some of which the club is partnering with in order to implement service projects. The initiative appears to have been a success. To download your free copy, please go here.