Growing the Membership and Serving the Community: Example of a Strategic Plan for a Rotary Club

On July 1, at the start of each new Rotary year, new club Presidents elected by the membership of more than 34,000 Rotary clubs worldwide take on the responsibility to lead their club for a year.  New elected leaders are also in place, again for a year, at the level of Rotary Districts and even Rotary International.

Rotary has long called on clubs and districts to adopt strategic plans. This is good practice for any organization, but especially so for an organization with new leaders every year. It is not clear exactly how many clubs adopt such plans, given that many clubs are small and may not feel the need to put a strategy plan down on paper. Yet strategic plans can be helpful, especially when clubs or districts try new innovative approaches to strengthening their membership and achieving a larger impact on their community.

Starting this year, my club – the Rotary Club of Capitol Hill, has adopted a number of important and hopefully innovative changes in the way it will function. The changes range from how many times the club will meet each month to the type of service work it will engage in, and how it will aim to strengthen its membership.

As this may be useful for other clubs, I thought I should share on this blog a strategic note that describes these changes and what the club hopes to achieve in the coming year.  Maybe the note can help other clubs think about their own options.

Please do not hesitate to share feedback on the strategic note of my club available here. You can do so by commenting/leaving a reply to this blog post. Over the year I will report occasionally through the blog on the progress (or lack thereof!) made towards our objectives for the 2016-17 Rotary year.