A great way for Rotary clubs to serve their community is to rely on their members’ expertise and networks to provide training for local nonprofits in areas where they need support. As part of my club’s pro bono initiative, we organized in February 2017 two half day training events for local nonprofits on (1) monitoring and evaluation and (2) communications. This post explains what we did, and why it worked.
In September 2016, we applied to the Capitol Hill Community Foundation for a grant to help us organize training events for local nonprofits. We received the grant in November and organized the training events in February. The events focused on 1) essentials of monitoring, evaluation, and cost-benefit analysis for nonprofits; and 2) essentials of communications, from websites to social media and power point presentations. The training workshops were held at the main community center for our neighborhood in Washington, DC. The focus on monitoring, evaluation, and cost-benefit analysis as well as on communications stemmed from the fact that when interacting with local nonprofits, there appeared to be great demand for support in those areas.
In order to organize the training events, we relied on the expertise of members of our club as well as friends and colleagues from organizations based in Washington, DC. Instructors for the two training workshops included staff from the Center for Nonprofit Advancement, the Communication Center, Tanzen, the Urban Alliance, and the World Bank. In addition, between the events (one workshop in the morning and the other the same day during the afternoon), we provided a lunch to participants of both workshops with a keynote address from the CEO of Grameen Foundation, a well-known organization providing micro-credit globally.
In order to promote the training events, we designed posters/fliers and shared them widely to potential participants using a variety of networks. As an example, we contacted local foundations so that they could share the information with their grantees. Registration was brisk, and we had to close registrations when we reached 150 participants. On the day itself, about 90 people attended, which was good for us given that our room had a capacity of 90. Note that when training events are free some people who register may not come – and we had factored this in. We also had competition from a gorgeous and sunny day. Many participants attended for the whole day, but some came for just one of the two training events.
Because we had great speakers who knew their subject matter well and were engaging as well as practical in their presentations, evaluations of the two events by participants were very encouraging. As shown in the table below, on a scale from 1 (strongly disagree) to 5 (strongly agree), participants on average rated all dimensions of the training highly. This initiative overall was a great success for our club in terms of providing a valuable service to the community, and gaining in visibility as well. I encourage you to consider organizing similar events in your community.
Evaluation of the two training events by participants – scale from 1 to 5
|The training was well organized.||4.71||4.79|
|The topics covered were relevant.||4.65||4.68|
|Participation/interaction were encouraged.||4.44||4.58|
|The content was easy to follow.||4.50||4.89|
|The trainers were knowledgeable about the topics.||4.79||4.89|
|The trainers were well prepared.||4.74||4.89|
|The time allotted was sufficient for what was covered.||4.65||4.79|
|The lunch as well as the facilities were adequate.||4.56||4.68|
|This training experience will be useful to me.||4.68||4.84|
|I will come again if another training is organized.||4.62||4.79|
I will recommend this type of training to others.