Every year on July 1, some 35,000 new Rotary club Presidents take on the reins of their club, leading 1.2 million Rotarians worldwide for a year. As I just completed a year as club President, I thought it might be useful to share a few lessons learned over the past year.
Unless you are a member of a large club, it is probably best to focus a club’s energy on only one main goal each year, as opposed to pursuing many different goals. One year goes by quickly. Trying to achieve too many goals may mean not achieving any one well enough.
For my club, our top priority this past year was to rebuild our membership. After many years of decline, we started the year officially with 18 members. In practice, we had at best 15 members since two members told us they were relocating over the summer and another member had to be terminated. Of those 15 members, about half were fully engaged. We had no choice but to focus on rebuilding our membership. Thanks to a few initiatives explained in a free ebook as well as a bit of luck, today we have 40 members. We know that we will lose a few members due to relocation or termination in coming months. But we also have a few additional prospective members already identified, and we are clearly a stronger club today than we were a year ago.
When we started the year, we had other objectives apart from increasing our membership. In some areas, we did well. In other areas, we still have a long way to go. But what helped us is that we were clear on what our main strategic objective was for the past year: rebuilding our membership.
2. Invest in your local community
Many clubs are involved in both local and international service projects. As I work in international development, the fact that Rotary implements projects in developing countries is important to me. However, it is also clear to me that what sustains most clubs is local service, not international projects.
International projects often involve only a few dedicated club members. Without strong local service opportunities, clubs are at higher risk of losing their purpose and dynamism. The same holds for relationships. International relationships are great, but what will help a club strive are first and foremost the local relationships that a club and its members build, how well the club is known and respected in the local community. There may be exceptions, but it is hard for clubs to do well without a strong local presence.
3. Serve your members
Sometimes, there is a bit of a debate among Rotarians as to whether Rotary is a membership organization or a service organization. It seems to me that Rotary is by its very nature a membership organization first. Without a strong membership, Rotarians can’t achieve as much in their service work.
Recognizing that Rotary is primarily a membership organization has implications. Clubs need to respond to the needs and preferences of their members. This may mean a stronger focus on service in some clubs, but in other clubs it may mean a focus on, say, attracting great speakers. There is a lot of heterogeneity between clubs as well as Rotarians, and that’s a plus.
To bring value to their broader communities, clubs do need to engage in service work. This is an imperative, and I would not remain a Rotarian if this were not the case. My own priority in Rotary is to engage in service work. But not all Rotarians have the same priorities, and priorities can change depending on the stage of one’s own life. There are multiple ways to contribute, and all should be celebrated. All clubs and Rotarians should find their own niche. Diversity in Rotary is a strength that should be nurtured. But for this, a focus on serving the membership is essential.
These are three simple lessons I thought I should share. Nothing surprising really, just my two cents at the end of a year as club President with success in some areas, and a work in progress in others. Please feel free to comment and share your own views.