This post is the first in a series on increasing the impact of Rotary. The series will feature case studies of great service projects that have achieved larger impact through partnerships, innovation, and evaluation. The hope is that the case studies will encourage clubs and districts to think bigger in their service work. The series will cover each of the areas of focus of the Rotary Foundation, as well as polio.
Service work through volunteering or projects is at the heart of what Rotary is all about. Membership surveys suggest that the main reason why members join and remain in Rotary is the opportunity to serve (see my recent book on Rotary). Fellowship and networking are also very important, but service is first.
Rotary is a fairly decentralized organization with at its core the Rotary club. Rotarians come in many shapes and forms, beliefs and passions. There is amazing diversity in the types of service work that Rotarians engage in. This is a strength as members choose to contribute to the causes they are most passionate about.
Most of the service work that Rotarians engage in is done through volunteering, not through service projects that benefit from financial support from the Rotary Foundation (TRF). In adition, many projects implemented with TRF support are small and based on local opportunities identified by clubs. These projects may not rely on partnerships, they may not be especially innovative, and they may not be evaluated in depth. As long as it is clear to clubs and local communities that the projects are helpful, a lack of partnership, innovation or evaluation is not necessarily a major drawback. One straitjacket does not fit all in Rotary.
At the same time however, if Rotary is to have a larger impact globally, there is also a need to put together more and larger projects that do rely on partnerships, are innovative, and are monitored and evaluated properly.
Partnerships help to implement larger projects and benefit from the expertise of organizations that are among the best in their field. Partnerships may also generate visibility and media coverage for Rotary (polio is the best example). Partnerships have a cost since effort is required for collaborations to work. But if partnerships deliver scale, expertise, or visibility, gains outweigh the costs.
Innovation is even more important than partnerships to achieve larger impact and discover better ways to serve communities. Without innovation, the contribution of TRF is a drop in the development assistance bucket. TRF does have a respectable size, but in comparison to development funding, it is very small.
Total annual giving by the foundation represents less than half a percent of what the World Bank provides in development assistance every year, and this is just one of a number of development agencies. But if Rotary experiments and innovates, pilots that prove successful can be scaled up by other organizations with deeper pockets, thereby achieving larger impact.
Without serious monitoring and evaluation, innovation does not help much because impact on the ground must first be demonstrated at the pilot stage for a promising intervention to be scaled up. Innovation and evaluation are like twins: they work best as a pair. Evaluation is also needed for Rotary to learn internally from both successes and mistakes.
All three ingredients ̶ partnerships, innovation, and evaluation, can help increase the impact of Rotary’s service work. In order to encourage clubs and districts to move in that direction, this series will show how partnerships, innovation, and evaluation can be harnessed to serve Rotary’s mission of service above self.
The series will tell the story of projects in each of the areas of focus of TRF: promoting peace, fighting disease, providing clean water, saving mothers and children, supporting education, growing local economies, and eradicating polio.
You will learn about an innovative financing mechanism for polio eradication; an award winning project reducing under five mortality in Mali; a program that is transforming teaching and learning in Nepali classrooms; a project to save the life of mothers and children in Nigeria; a program to invest in the writing skills of disadvantaged youth in the United States; projects and initiatives to improve access to water and sanitation in Uganda; and the work done by Rotary with Peace Centers.
All these projects are in one way or another innovative. They all leverage partnerships. And virtually all build on solid monitoring and evaluation mechanisms. Hopefully, the series will give you additional insights into some of the great projects that clubs and districts are implementing around the world.
Please do not hesitate to send me an email through the Contact Me page of this blog if you believe other projects should be featured (perhaps in another series), and feel free to post comments on the projects that you find particularly inspiring.